25.06.2011

Boundary Road Brewery

An innovative campaign from Barnes Catmur & friends - who doesn't like free beer? Boundary Road Brewery went straight to the consumer to help finalise the taste for their new beer - sending out 1000 boxes of free beer to members of the public.

We anonymously labelled 3 different trial beers, packaged in corrugated boxes and couriered to those who entered - and they survived the trip!

check out the beers here - boundaryroadbrewery.co.nz